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Understanding Conversion Metrics for Tracking Email Campaigns Print   Learn how conversion metrics work for tracking email campaigns and how to edit these settings. For each campaign sent, you can track purchases made as a result within a given time window. This allows you to easily see the performance of your email campaigns and make adjustments […]

Email Authentication – DMARC Print Starting February 2024, Gmail and Yahoo will require DKIM and DMARC authentication for emails. We strongly recommends all senders set up DKIM and DMARC. For more details, check our blog post on Google and Yahoo authentication changes in 2024. TABLE OF CONTENTS What is DMARC? What is DMARC Record? How does

From February 2024 onwards, Google and Yahoo are making it necessary for email senders to use email authentication, and there are also some important policy changes related to consent and engagement. If senders don’t follow these rules, their emails might be delayed, blocked, or marked as spam. Even though this might feel like a sudden change, these requirements have

When recipients open your email, it’s generally more advantageous to display your company name instead of “Sent by Mailgun” or another third-party service. By configuring reverse DNS (rDNS), mailbox providers can be directed to present your company name in the “From” or “Sender” field. This approach not only elevates the professionalism of your email communications

Dedicated IPs offer a distinct advantage by sending your email messages from a unique, exclusive IP address. Email service providers (ESPs) closely monitor the reputation and behaviour of an IP address to determine the deliverability of emails linked to specific domains associated with that IP. Getting a dedicated IP address provides your organization with exclusive

Email Validation is a process that checks if an email address is deliverable. In other words, this tool determines if it’s possible to deliver mail to that email address before you send an email. Please Note: Email validation feature is only for LC and Mailgun users.  Covered in this Article: How to enable Email Validation How Email

The Risk Assessment feature is designed to optimize your email marketing campaigns. Harnessing the power of Bulk Verification, it analyzes your imported contact list, offering detailed insights into deliverability and risk levels. Elevate your email strategy by minimizing bounce rates and enhancing overall deliverability. Please Note: For LC Email Users:The bulk email validation feature is

sing 2-Way Sync for Outlook, Users can link their Outlook account with the CRM and sync emails to and from both platforms. Both platforms will create a connection when an email is first sent out from the CRM. All subsequent emails in the thread will be in sync between both platforms. Covered in this Article

An unsubscribe link is a link within your email that allows recipients to opt-out from receiving any email newsletters for your products or services. Maintaining a clean email list is imperative for email deliverability, and adding an unsubscribe link in the email footer is always the best practice. Covered in this article: How to enable/disable

mail marketing is a great way to reach customers and increase sales. But if you’re not careful, you could end up in trouble. A dedicated sending domain gives you control over what appears to be coming from your business. That means you can avoid spam filters and other issues that might make your messages get